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July 16, 2021

In the late 1980’s, a conversation with a meat buyer ignited a spark in Border Leicester breeder Lynton Arney that would set the course for a 30-year quest to integrate technology and client needs in meeting a modern market.

“I’d not long taken the reins on the Border Leicester operation in the family business, and it’s fair to say there was a perception about the breed in the wider marketplace that wasn’t too favourable,” he explains.

“I had a meat buyer come on farm and during our discussions, it became clear that there was this feeling they were just ‘taking the animals off your hands’ rather than valuing them in the market...

Read the full article on The Hub

Liz Rymill
Article by:
Liz Rymill

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